Hello! Since our websites, JessLerner.com and RealParks.com, are both still new, some background might help if you’re considering working together or ordering from me. Don’t hesitate to contact me if you have any questions. My email address is [email protected]. Thank you!
Specialties
Photography •B2B & B2C Marketing Campaign Development • Web & Landing Page Design • Google Ads • Google Analytics • Email Marketing • Print Design • Social Media Management • Tradeshow Marketing • Search Engine Optimization • Affiliate Marketing • Storytelling
Experience
Photographer & Owner
Escape to paradise with coastal photography at JessLerner.com. Serving our central California community with family, wedding, landscape, real estate, and commercial photography services. Discover natural wonders at RealParks.com.
RealParks.com and JessLerner.com in Pismo Beach, CA, April 2020 – Present
Senior Demand Generation Manager
Increased leads by over 230% resulting in new B2B clients worth $xxx,xxx in annual revenue for Xplorie, international activities, and lodging partnership organization. Successfully increased our average email open rate by 39%, Google Ads click-through rate from an average of .55% to over 12%, and our B2B blog organic traffic by 97%. Responsible for lead generation using Hubspot email marketing, Google Ads, LinkedIn Ads, and Facebook Ads. Set up event tracking using Google Tag Manager to provide new reporting for clients, set up multiple dashboards in Salesforce, and recently took over conference management in addition to ad hoc projects.
Xplorie in Destin, FL, July 2019 – March 2020
Marketing Director
Manage the marketing for an international directional drilling firm achieving a 135% increase in environmental inbound leads first quarter of 2019 compared to the first quarter of 2018. Responsibilities include Salesforce administrator, email marketing in Pardot, Google Ads management, successfully complete CRM transition from ACT to Salesforce, marketing collateral creation, design and launch a responsive WordPress template in 2019 increasing website traffic by 30% YOY, create client outreach campaigns, update and manage dozens of client subcontractor portals, and coordinate attendance at over 15 conferences and workshops annually as well as ad hoc projects.
Directional Technologies, Inc. in Miramar Beach, FL, July 2017 – July 2019
eCommerce Marketing Manager
Manage fashion retail eCommerce website. Manage Google Ads account, Bing ads, Facebook ads, Bronto email marketing, manage the affiliate program, SEO, create promotions, assist with store marketing, and design various ads in Photoshop. Decreased cost per conversion by 60%, and increased website sales by 40% in 2016.
Islanders Coastal Outfitter in Fort Walton Beach, FL, March 2016 – July 2017
Digital Account Manager
Manage 70+ automotive dealership website accounts for national automotive customer relationship management platform. Conduct monthly client website reviews, gather website and CRM reporting, perform website maintenance, coordinate new website design, and act as account liaison between management, dealerships, and third parties. Manage $25,000 to $35,000 in SEM spend monthly, gather reporting, and perform SEM reviews via WebEx.
Data Software Services (eLead) in Destin, FL, January 2014 – March 2016
Web Marketing Coordinator
Update and maintain an eCommerce website for a national golf retailer.
Edwin Watts Golf in Fort Walton Beach, FL, December 2012 – December 2013
Search and Marketing Manager
Design websites and manage the marketing for a variety of organizations.
WayNorth Web in Watertown, NY, April 2012 – December 2012
Internet Marketing Contractor (telecommute)
Manage the internet marketing plan for a solar panel installation company.
Leo Sunergy Corporation in Derwood, MD, December 2010 – October 2011
eCommerce Marketing Manager
Manage the marketing for an organic and recycled clothing brand.
Motive Boardwear in Orlando, FL, January 2009 – December 2009
Web/SEO Content Writer (remote)
Write Hilton® brand hotels’ website content for SEO and marketing purposes.
eMax Internet Marketing in Orlando, FL, October 2008 – February 2009
Media Buyer
Purchase and create newspaper ads in various cities to generate leads.
Three Stars Media in Orlando, FL, July 2008 – October 2008
Marketing Manager (started as Marketing Specialist)
Manage the marketing plan of an international traditional and eCommerce retailer.
ShuBee, Inc in Macon, GA, July 2007 – May 2008
Webmaster (started as Information Specialist)
Successfully transfer 60+ advertisers from a slow ad-serving website to a faster ad-serving website achieving a 60% increase in website revenue in 3 months.
PCB Chamber of Commerce in Panama City Beach, FL, June 2005 – January 2007
Education
Executive Master of Sustainability Leadership
Arizona State University, Tempe, AZ, and Online – Graduated 2020
BA in Communication Arts/Advertising, Marketing Minor
University of West Florida, Pensacola, FL – Graduated 2006
- Honors Program Scholar, 3.84 GPA overall, 100% Bright Futures Scholarship
Technical Skills
Photoshop, Woocommerce, Lightroom, Mapbox, Pardot, Salesforce, Dreamweaver, Hubspot, HTML, CSS, Moz, Filezilla, WordPress, Commission Junction, ExactTarget, Monetate, Keyword Spy, IgnitionOne, Basecamp, Shopify Plus, Netsuite, Bronto, Pepperjam, Shareasale, Microsoft Office
Awards
Graduated Magna Cum Laude, Placed 4th in Florida in the National Student Advertising Competition, 100% Bright Futures Scholarship, UWF Honors Program Graduate
