In simple terms, the Linkerati are individuals who can link to your website. These people matter since the quality and quantity of websites that link to yours is a powerful signal to Google and other search engines that your website is essential. If people who operate websites love your website, it will likely help those who use the search engine. Links demonstrate to search engines that your website is both popular and credible.
What it boils down to is search engines care most about user experience. Without happy users visiting the search engine regularly, resulting in satisfied advertisers, a search engine can’t make money. If a business can’t make money, it will cease to exist. For that reason, websites that have the most high-quality and relevant websites linking to their website will almost always rank higher than websites with fewer quality links.
What does this mean for you? It means if you want your website to be fully optimized for search engines so a search engine’s users can find you, you need to figure out how to find and pursue the Linkerati.
Two Ways to Find Linkerati
- Research Backlink Profiles: Find out who links to your competitors or brands in a similar space. Use a tool like Link Explorer, moz.com/link-explorer, and only spend time researching links if the website has high domain or page authority. The LinkMiner Chrome extension is another excellent resource.
- Seek News Writers, Journalists & High-Tier Bloggers – One great resource to land some of these exclusive links is HARO, which stands for Help a Reporter Out, helpareporter.com. Journalists typically have demanding deadlines and need sources for their stories, fast. HARO helps journalists find sources while helping website operators like you and I land high-quality backlinks, fast. If you aren’t an expert on the subject but want the link, consider hiring an expert from a resource like Upwork.
How to Attract Linkerati
Create Content or Tools that Serve a Large Market – For example, detailed DIY guides, infographics, personality tests, free online tools, and similar content is considered linkbait. This type of content can help a lot of people, and it attracts links. You will likely need to market the content, but the links will come naturally once you put it out there.
How to Reach Out to Linkerati
- Reference the Source – Relevant .gov and .edu websites typically have very high domain authority. However, it can be challenging to find out who has the power to update the content and provide you with a link. When in doubt, ask. Consider reaching out to the administrative department. Once you have the correct contact person, reference the source that provided you with their contact information to add credibility to your request.
- Acknowledge Common Ground & Shared Missions – When you reach out to recommend a resource that a webmaster can link to, reference any common ground your organizations share. If your resource is relevant and helpful to a shared audience, you are much more likely to be granted the link you’re seeking.
- Reference Their Request for Resources – Some websites specifically state that they are open to content suggestions. If so, mention that in your outreach email. By being direct, keeping your request short, and referencing their request for resources, you make it easy for them to provide you with a link.
- Create a Professional Pitch and Refine It – Over time, you’ll discover which phrases, subject lines, and requests receive positive responses. Keep your inquiry concise, targeted, friendly, and custom. Test and record which methods work best and continuously refine your pitch.
The Linkerati are essential to driving traffic to your website. Create great free content, market your content, and create relationships with others who run websites. Search engine optimization, like all business tactics, relies on your relationship-building skills. Use these skills to capture the attention of the Linkerati, and your website will thrive.